Nishit Rao is director of product management for Oracle Fusion Middleware. He is focusing on enhancing and evangelizing the middleware platform to meet the demanding needs of Oracle customers. He has more than 15 years experience in engineering and product management for messaging, Common Object Requesting Broker Architecture, J2EE, integration, and SOA products. He also has experience rolling out middleware solutions as an architect for a large global logistics company. He holds an MBA from the University of California, Berkeley, and a BS in electrical engineering. 
Online commerce is no longer just for consumer products, but also for direct and indirect goods and services. As a result, new demands are placed on classic customer relationship management (CRM) applications. While most have successfully automated customer-facing interactions (such as...Jun. 7, 2009 10:15 AM EDT Reads: 4,208
Although organizations use multiple technologies to solve myriad business problems, integrating two or more of these technologies to derive new business benefits presents additional challenges. This is especially true when the collaboration extends beyond an organization's own systems ...
