Nishit Rao is director of product management for Oracle Fusion Middleware. He is focusing on enhancing and evangelizing the middleware platform to meet the demanding needs of Oracle customers. He has more than 15 years experience in engineering and product management for messaging, Common Object Requesting Broker Architecture, J2EE, integration, and SOA products. He also has experience rolling out middleware solutions as an architect for a large global logistics company. He holds an MBA from the University of California, Berkeley, and a BS in electrical engineering.
Oracle on Ulitzer
Online commerce is no longer just for consumer products, but also for direct
and indirect goods and services. As a result, new demands are placed on
classic customer relationship management (CRM) applications. While most have
successfully automated customer-facing interactions (such as order capture,
configuration, pricing, and order query), they still rely on external systems
to process subsequent steps (such as invoicing, fulfillment, and
pick-pack-ship), which are completed in a back-office enterprise resource
planning (ERP) application. This leads to disjointed business processes and
multiple user interfaces, each executing well within the native application
(CRM or ERP), and requiring the creation of point-to-point and proprietary
integrations and cumbersome custom user interfaces that are difficult to
extend and maintain.
REGISTER FOR SOA W... (more)
(SYS-CON Media) - Although organizations use multiple technologies to solve
myriad business problems, integrating two or more of these technologies to
derive new business benefits presents additional challenges. This is
especially true when the collaboration extends beyond an organization's own
systems to include those of its business partners.
This article describes one such customer scenario in which Helena Chemical
Company, a leading U.S. agricultural products specialist, used BPEL (Business
Process Execution Language) and B2B technologies together to automate better
and more ... (more)
Nishit Rao is director of product management for Oracle Fusion Middleware. He is focusing on enhancing and evangelizing the middleware platform to meet the demanding needs of Oracle customers. He has more than 15 years experience in engineering and product management for messaging, Common Object Requesting Broker Architecture, J2EE, integration, and SOA products. He also has experience rolling out middleware solutions as an architect for a large global logistics company. He holds an MBA from the University of California, Berkeley, and a BS in electrical engineering. 
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